Crafting scalable design systems, visual identities and illustration libraries to help companies deliver meaningful messages.
Shipping user-centric products and experiences to bridge the gap between fast business wins and solutions that convert.
Currently the sole Brand & Product Designer at OwnHome, I've crafted the aesthetics and user experience of their website and app, helping more people to access homeownership in Australia.
My brand and product design scaled HealthMatch to 1 million users.
HealthMatch's main website is a platform connecting patients to clinical trials. Patients are matched in real-time to clinical trials tailored to their medical profile.
PRODUCT /
GROWTH MARKETING
2020-2022
Weaving craft with strategic thinking to create effective and tailored brand assets, such as logos, brand colours, typography kits, illustration styles and commercial advertisements.
The patient is at the core of the HealthMatch mission. As such, the brand position is firmly connected to sincerity and competence.
BRAND /
DESIGN SYSTEM
2020
My redesign significantly increased global uptake from medical and healthcare professionals. As a result, 800 individual healthcare teams now use this portal with their existing systems and processes.
The HealthMatch Trial Site Portal app aims to close the loop between patient applications and acceptance for clinical trials, simplifying and centralising patient screening management.
PRODUCT
2022
Designed SEO-focused blogs and content pages, which helped grow organic sessions from 0 to 100,000 in six months.
Built SEO-friendly CMS pages and structures, which enabled the content team to scale the library.
PRODUCT /
GROWTH MARKETING
2022
Optimised for site speed and a simple checkout experience, this e-commerce design incorporates features to highlight promotions and social proof.
Co-lab Pantry is a Melbourne-based online food and beverage retailer. Co-lab Pantry aims to connect locally loved restaurants, cafes and grocers with the wider community.
PRODUCT /
GROWTH MARKETING
2022
Uncovered and highlighted what makes the brand special, then brought it to life with a beautiful and meaningful visual identity and homepage.
Dreamwork Weddings is a Sydney-based wedding planner that offers stress-free wedding design and coordination in customisable services for wedding celebrations in and around the local area.
BRAND /
WEBSITE
2020
PACKAGING DESIGN
2018
GRAPHIC DESIGN
2018
GRAPHIC DESIGN
2018
PUBLICATION DESIGN
2018
GRAPHIC DESIGN
2017
PACKAGING DESIGN
2017
